Choosing is hard! 
Its best to be systematic about it and then add the emotion at the end if things are looking like they're about equal. I say all that but I'm an engineer and love spreadsheets. 

Here's a video with points I recommend for helping to decide. Definitely look at student outcomes and look closely at the employers and industries that recruit from the schools. They will be different and they will change the direction of your students career and life.